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抖音矩陣號實際上就是通過賬號和賬號之間建立相應(yīng)的鏈?zhǔn)絺鞑?，將同一品牌下關(guān)注不同賬號的粉絲流量通過矩陣式賬號相互引流，在主賬號下形成粉絲流量內(nèi)部引流，這樣做不僅能夠避免粉絲的流失，也能夠擴(kuò)大賬號的影響力。抖音多號矩陣是現(xiàn)在抖音運(yùn)營中的一種高階玩法，也是我們需要掌握的一種玩法。

In fact, the Tiktok matrix number is to establish a corresponding chain communication between the account number and the account number. It will drain the fan traffic of the same brand who pay attention to different accounts through the matrix account, and form an internal flow of fan traffic under the main account. This can not only avoid the loss of fans, but also expand the influence of the account. Tiktok Multi Number Matrix is a high-level play in Tiktok operation, and it is also a play we need to master.

抖音矩陣號如何進(jìn)行搭建？

How to build the Tiktok matrix number?

品牌+門店/店員矩陣

Brand+Store/Employee Matrix

通過設(shè)置開通門店抖音藍(lán)V企業(yè)號，企業(yè)號后臺可設(shè)置員工子賬號。藍(lán)V賬號多用來發(fā)布品牌事件/產(chǎn)品活動，以提升品牌形象，傳遞品牌理念；而門店/店員賬號的個人賬號發(fā)布的內(nèi)容則相對多元，以產(chǎn)品促銷信息和員工風(fēng)貌展示為主，并貼合著地域特色和區(qū)域促銷政策進(jìn)行內(nèi)容生產(chǎn)。

The employee sub account can be set in the background of the enterprise number by setting the Tiktok Blue V enterprise number of the opened store. Blue V accounts are often used to post brand events/product activities to enhance brand image and convey brand concepts; The content published by personal accounts of stores/staff accounts is relatively diverse, mainly focusing on product promotion information and employee style display, and producing content in accordance with regional characteristics and promotional policies.

在員工賬號外，門店還可以通過自孵化或聯(lián)合（MCN機(jī)構(gòu)）等方式進(jìn)行達(dá)人號孵化。達(dá)人號發(fā)布的內(nèi)容并不局限于門店信息傳遞，而是多從行業(yè)角度出發(fā)，打造專家型人設(shè)。而在重大營銷節(jié)點時，達(dá)人則可用日常累積的粉絲影響力為門店進(jìn)行專業(yè)背書，后期也可為門店種草帶貨。

In addition to employee accounts, stores can also incubate influencer accounts through self incubation or collaboration with MCN organizations. The content released by the influencer account is not limited to the transmission of store information, but rather focuses on creating an expert persona from an industry perspective. At major marketing milestones, influencers can use their daily accumulated fan influence to provide professional endorsements for the store, and can also promote sales to the store later on.

目前絕大多數(shù)實體商家運(yùn)營抖音號遇到的問題

At present, most physical businesses encounter problems in operating Tiktok

1、繁瑣的賬號管理：如果企業(yè)下有多個子賬號，那么運(yùn)營者需要頻繁地切換賬號，增加了操作繁瑣度。 同時，賬號的登錄信息容易混淆，運(yùn)營人員可能會因此登錄錯誤的賬號發(fā)布錯誤內(nèi)容。

1. Cumbersome account management: If the enterprise has multiple sub accounts, the operator needs to frequently switch accounts, which increases the complexity of operations. At the same time, the login information of the account is prone to confusion, and operators may post incorrect content due to logging in to the wrong account.

2、缺乏自動化操作：客服人員需要花費(fèi)大量時間精力進(jìn)行人工手動回復(fù)、以及手動進(jìn)行發(fā)布和修改。人工回復(fù)比較慢且容易出錯，往往還會出現(xiàn)遺漏回復(fù)的情況，從而可能錯失潛在的客戶機(jī)會。

2. Lack of automated operations: Customer service personnel need to spend a lot of time and effort manually replying, as well as manually publishing and modifying. Manual replies are slow and prone to errors, often resulting in missed responses, which may miss potential customer opportunities.

3、低效的數(shù)據(jù)分析：運(yùn)營者往往同時管理多個賬號、發(fā)布了數(shù)十條視頻。如果需要手動復(fù)制數(shù)據(jù)報表，則需要花費(fèi)大量時間精力，且難以有效判斷出異常數(shù)據(jù)，從而錯失投放時機(jī)。

3. Inefficient data analysis: Operators often manage multiple accounts and post dozens of videos simultaneously. If manual copying of data reports is required, it will require a lot of time and effort, and it will be difficult to effectively identify abnormal data, thus missing the opportunity for deployment.

為此，我們公司提出了抖音矩陣號運(yùn)營解決方案

For this reason, our company has put forward the operation solution of Tiktok matrix number

1、抖音矩陣號短視頻批量定時發(fā)布：提供了抖音矩陣號短視頻批量上傳和定時發(fā)布功能，讓運(yùn)營者可以同時管理多個子賬號的短視頻發(fā)布計劃，提高了發(fā)布效率。

1. Batch and regular release of short videos of Tiktok matrix number: the batch upload and regular release of short videos of Tiktok matrix number are provided, allowing operators to manage short video release plans of multiple sub accounts at the same time, improving the release efficiency.

2、矩陣號短視頻評論自動回復(fù)：提供了矩陣號短視頻評論自動回復(fù)功能，可以讓運(yùn)營者在多個子賬號的短視頻下自動回復(fù)用戶的評論，提升了用戶互動和社交屬性。

2. Matrix number short video comment automatic reply: Provides matrix number short video comment automatic reply function, which allows operators to automatically reply to user comments under short videos of multiple sub accounts, improving user interaction and social attributes.

3、矩陣號短視頻數(shù)據(jù)分析：提供了矩陣號數(shù)據(jù)聚合分析功能，幫助運(yùn)營者快速找到數(shù)據(jù)異常視頻，定位具體問題，及時進(jìn)行投放和排除異常賬號及視頻。

3. Matrix Number Short Video Data Analysis: Provides matrix number data aggregation analysis function, helping operators quickly find abnormal data videos, locate specific problems, and timely advertise and eliminate abnormal accounts and videos.

4、矩陣號私信聚合管理：提供了矩陣號私信聚合管理功能，可以將多個子賬號的私信進(jìn)行統(tǒng)一管理，提高了私信管理的效率。

4. Matrix Number Private Message Aggregation Management: Provides a matrix number private message aggregation management function, which can unify the management of private messages from multiple sub accounts, improving the efficiency of private message management.